Taking Care of Business - Introduction

Studio Brief

Working in groups of four you will construct a business plan or business proposal for a creative design studio and present it to your peers and tutors in a formatively assessed, oral presentation. Your plan/proposal and presentation should be based on the analysis and content that you have been introduced to throughout the module.

Background / Considerations

Four heads are better than one as long as they communicate. You will now have the luxury of four pairs of hands. How will you use them effectively? You will need to consider the following: What skills and services do you have to offer? Who is your target market? Who is your competition and how will you compete? What are your costs, charges and financial considerations? How will you structure your studio? Who will be responsible for what? How will you promote your services? To who? Using what media?

Mandatory Requirements

It is essential that you refer to a range of marketing models and recognise business ‘start-up’ principles in order to gain a pass. You must make reference to the course materials, books and web sites to demonstrate your understanding.

Myself, James Horrocks, Ashley Woodrow-Smith, Beth Taylor, Josiah Craven & Billie Meredith decided we had enough of a variety of skills between us to successfully create a hypothetical environment in which we are an newly formed creative studio.

From the beginning, we got together and established that we were all on the same page when it came to our attitudes surrounding what it meant to be a collective studio practice, from there we started to collate these attitudes to form a manifesto...