Taking Care of Business - [ B R A C K E T ] Manifesto

One of the first things we did as a team was sit down and collate all of our attitudes towards design, regarding ethics and client dealings etc. We decided that a beneficial way of formalising this material would be to write up a manifesto, that way we'd all have a good idea of who we were as a collective.

Here's a look at the first draft of our manifesto:

• We are not afraid to try new things to produce uniquely crafted work.

• People are the most important part of our practice, both in terms of one another in the studio and our clients. We know that working well together is what makes great work, that is why constant collaboration is our aim as a studio.

• We are always open to new challenges and are constantly seeking to increase our knowledge, experience and skills through unusual projects, so ask us anything and we will give it a go!

• Creativity can be wild and unexpected at times, so we do our best to make an organised environment in which creativity can be used to its greatest advantage.

• Here at Bracket we are not held back by trends and styles, but make each project with a strong foundation of conceptual understanding, so that your message is communicated as effectively as possible.

• We work with our clients, rather than for them, with a focus on close communication from the start, to create work that both the client and their audience love.

• We foster this relationship between ourselves and our clients through creative exercises and art therapy, so that our clients understand the work that we do and what they are getting for their money.

• We are a relatively small studio so we like to focus on a few projects at any one time, so that our ideals of quality not quantity pass through into our work.

• We sweat the details so you don't have to: we care about the small things so that the big things work.

• We consider the consequences of each of our designs and use ethical consideration to try and improve the world with our work, and not simply feed a consumer beast.

We are Bracket, and we want to support your creative venture, no matter how big or how small. We want to foster collaboration, communication and creativity. so, let's make this work.


Since our first draft we've edited it slightly by simplifying it, so it now reads like this:

• We are not afraid to try new things to produce uniquely crafted work.

• Our practice is people, we know how to work with each other and our clients. Collaborating well together constantly is what makes great work.

• We are always open to new challenges and are constantly seeking to increase our knowledge, experience and skills through tackling the unexpected.

• Here at Bracket we are not held back by trends and styles, but make each project with a strong foundation of conceptual understanding, so that your message is communicated as effectively as possible.

• We work with our clients, rather than for them. We focus on close communication from the start, to create work that both the client and their audience love.

• We foster this relationship between ourselves and our clients through creative exercises and art therapy, so that our clients understand the value of the work they’re paying for.

• We don’t like showing you the door when we’re done. We aim to set up a relationship with our client network that lasts.

• We are a relatively small studio and like to focus on a few projects at any one time, so that our ideals of quality not quantity are explicitly exercised.

• We sweat the details so you don't have to: we care about the small things so that the big things work.

• We consider the consequences of each of our designs and use ethical consideration to try and improve the world with our work, and not simply feed a consumer beast.

We are Bracket, and we want to support your creative venture, no matter how big or how small. We want to foster collaboration, communication and creativity. So, let's make this work.


It was also a (hypothetical) consideration of ours to make/design physical versions of each of these, and perhaps even display them within our studio, in an attempt to constantly remind ourselves of our core beliefs.