[ B R A C K E T ]
Eventually we settled on a name, which was concept driven. One bracket represents us, and the other represents the client, and the space between symbolises the creative potential. This was very important to us, as we all agreed that our USP was working with people well. Creating meaningful and lasting relationships with clients is a big part of any business, and we wanted to shout that from the rooftops.
I took it upon myself to start working on a logo quite early on, below you can see the first editions of what I came up with. To begin with, they were hand made cut outs that allowed for various backdrops and textures to be applied, thus allowing for an emphasism on diversity.
Since then the logo has evolved digitally, making it more applicable to a wider range of contexts, however we still wanted to communicate our diversity through it, so a variable background/texture has been applied for digital viewing.
We've established a social media identity too, it's private at the moment, but it's been exceptionally valuable in terms of communication, and we appreciate that we have the option to develop it further should [ B R A C K E T ] become a real thing. Here's a quick look at our facebook page:
Screenshot
And here's the finished logo in it's static state:
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