Friday, 28 November 2014

Never Undervalue the Power of 'Word of Mouth'

Last night me and a bunch of friends went to our local pub, The Chemic Tavern in Woodhouse, Leeds. Which is just around the corner from where we live. We found the place pretty much as soon as we moved into the area and have been regulars ever since, they host a brilliant open mic night every Thursday, where there are often some really top acts playing. Last night was a really great atmosphere, the music was fantastic and the people were their usual friendly selves. The headline act of the night were 'Skinner & T'witch', who are a really great folk duo heavily influenced by many styles of music, most notably of which flamenco. As a guitarist of 10(ish) years, I was astonished last night to see and appreciate such a high level of musical ability and skill being performed with such technical precision, not to mention passion.

The couple were selling CD's last night after there gig, and whilst buying one I got the opportunity to sit down with them and chat about many things including my appreciation of the flamenco style guitar playing, but more importantly the design work that was executed on there album design. We got talking about their album artwork and I eventually told them I was a graphic designer and recognised the effort and understanding that'd gone into it. I also left them with my name and email address, and invited them to involve me with any potential future work they had in mind.


If you don't ask. You don't get.

Even if they don't end up getting in touch, it was a pleasure meeting them, and I massively enjoyed their performance. So really, there was no harm in speaking to them.

Incidentally, last night was the first time in a while that I realised having business cards on me at all times would not be a bad thing...

I used to do it in the past, so why not now? I'm in the strongest position in terms of my design capabilities right now, I'm always learning new things and improving across the board. I can even remember being a few months fresh out of GCSE's at school and having business cards on me in my faux leather wallet ready to give to friends and people I met on the street. That was four years ago. So there's really no excuse for me not to be doing it now. I really should put an order in for some...

So again, back to my main point: As well as introducing myself to one potential client, I also introduced myself as a fresh-faced designer eager to get external work to the owners of the pub last night. Like I said, I spend a reasonable amount of my free time in there with friends, so it only seems fitting that I share my potential services with them. That worked out okay for me too, one of the owners took down my personal email and mobile number and saved me under 'Declan Design' in her phone. She also mentioned they needed some generic posters for the pub advertising quiz nights, open mic nights, closing & opening times etc. and I was only too eager to get involved.

It's about making connections.

So all in all a successful night, it just goes to show how even though we're extremely well connected to potentially everybody else on the planet what with social & digital technology, (which is great by the way), it's naive to assume that this is our only means of communication. There's nothing like shaking someones hand, explaining to them the service you provide, giving them a business card and building a bridge for a potential connection purely based on face value. Old fashion means can still be the most effective.

So building on this, my next step now is to get some business cards designed and ordered. Which realistically could be achieved in the next couple of days, I have all the content I need, it's just a case of sleekly executing the design in Adobe and getting them printed.

Here's something that will get me motivated to get some business cards made:


Also, purely just for entertainment purposes, heres a little snippet of the night we had last night. It's a clip of my personal favourite song from Skinner & T'witches setlist last night: you can find these guys on Facebook at https://www.facebook.com/skinnerandtwitch?fref=ts


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